Central City success
Central City businesses are supporting the new Central City — Always Different marketing campaign, which was launched at the end of January to promote the area as the place to live, work, dine, shop, relax and be entertained.
The multi-media campaign has support from the City Council and aims to remind residents about the uniqueness of the centre of the Garden City.
Trudy McLean, a director of Groovy Glasses, says, “I think it’s great that there’s now a coordinated approach to marketing the Central City, especially with the wide range of quirky and unique businesses located here. We’ve offered our support by putting up posters in our store and advertising in the new Central City Guide.”
The tabletop guide will be produced later this year and distributed to all households in Christchurch and to hotels and motels. Retailers, cafes, restaurants, bars and other Central City businesses will be listed free of charge.
J Ballantyne and Co managing director Richard Ballantyne says the campaign is helping raise awareness of the central city’s differences — commercially, socially and culturally — and it’s up to individual businesses to ride on the campaign’s back in order to promote their own point of difference.
“It’s up to the City Council to ensure the city’s safe, clean and well lit for people to enjoy. Our public places must be world-class attractors of people — locals and tourists alike,” he says. “The central city must be welcoming to and used by its own people for a multitude of purposes otherwise commercially it will decline or fail.
“Christchurch and Canterbury citizens led by the Council have a duty to ensure this never happens, as we its citizens, particularly future generations, will be the poorer for our neglect.”
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