Live Tall is an attitude change. It’s about having pride in what you, your family, friends and other Cantabrians do. Live Tall is about being all you can be, making your life worthwhile, for yourself if not for others.

It’s about celebrating and recognising achievements, encouraging confidence, growth and spirit. It’s about believing in ourselves and in individuality, living up to our potential and shunning mediocrity.

It’s recognising that the decisions we make today affect our tomorrow. And more importantly it’s about the journey taken, not only achievement.

Live Tall is not about place or about promoting Christchurch as tourist destination and Live Tall does not replace the Fresh Each Day and Garden City identities. It’s about people – the people of Christchurch and Canterbury – and maybe, one day the people of New Zealand.

At the moment, Live Tall has eight categories: art and culture, business, community, education, health, heritage, sport, and me, which was designed for 5 to 18-year-olds but is there for anyone who doesn’t feel aligned with any of the other categories.

Initiated by the City Council and Canterbury Development Corporation, Live Tall will be owned and driven by the community.The belief in the concept was so strong from Yellow Pencil Adverting and printers Wickliffe Ltd that they have provided all their work at no cost. Support has also been received from many key organisations in our community.

Promotional material is available to help your organisation, group, business, school, family or you personally to show the flag for Live Tall. Stand up, be counted. Get involved and Live Tall.

For further enquires and requests for the Live Tall brochure,please call 379 5575,or e-mail Leonie.Foster@cdc.org.nz, or Julie.Battersby@ccc.govt.nz or view the website – at www.livetall.org.nz – for details about the scheme and profiles of some Cantabrians who are pleased to share their journey.